Key Performance Indicators (KPIs) help businesses determine how effective their marketing strategies are. As marketing has shifted with new technologies and trends, the way companies measure the effectiveness of their marketing efforts has had to adjust as well. Therefore, here are five marketing metrics that every business should be keeping track of in 2021.
1) Website Traffic
Measuring website traffic provides a good idea of how well marketing efforts inspire people to visit your website. Most businesses rely on these visits to convert into sales for their company, but website traffic metrics measure so much more. For example, you can learn which visits originated on social media, how long visitors stay on your website, which pages are getting the most traffic, and more! To get the most from tracking this valuable KPI, use it to identify which marketing strategies are causing customers to spend the most time on the various pages of your website.
2) Link Building
A major component of a successful SEO strategy is off-page SEO, which primarily consists of link building. Furthermore, having a robust network of links on other trustworthy websites inbounds consumers to your website. Tracking your link-building metrics helps you identify where inbounding links originate from. This allows you to adjust your SEO strategy to target relationships with similar websites to post your backlinks.
3) Social Media Engagement
Interacting with consumers on social media is an excellent way to expand your brand awareness. Sometimes, consumers reach out to companies over social media for customer service. Other times, they follow their favorite brands to learn about sales and specials in real-time. Social media has become a place for people to be entertained. As a result, the content a company posts on social media can take on a more playful personality, especially when interacting with funny content from everyday users. This often leads to viral content that raises brand awareness and drives up website traffic.
Brands that measure social media engagement as a KPI can analyze which social media posts reached the most people. Thus, increasing the likelihood that repurposing or imitating the content can drive up engagement again.
4) Effectiveness Of Email Marketing
The main goal of email marketing is to increase website traffic and sales conversions, but you can gather so much more information from these metrics. Successful email marketing campaigns have few requests to unsubscribe, a decent sales conversion rate, high click-throughs, and more. Therefore, analyzing these metrics across different marketing campaigns can help you identify which approaches are boosting your business. It will also show you which email marketing methods aren’t generating business for you. With this information, you can duplicate the format of the campaigns that are fruitful to replace those that are not.
5) Sales Growth
Measuring sales growth throughout a marketing campaign gives you an overall picture of how well the campaign performed. This includes social media content, email marketing, and other facets of your marketing plans. If a more playful tone across your marketing materials leads to more sales growth than a more serious tone, that would indicate that your campaigns should follow suit.
Allow the Experts to Analyze Your Marketing KPIs
Analyzing the marketing KPIs that put your business to work may be time-, but it’s an effective way to improve your marketing efforts. Visual Rankings can help you track these marketing KPIs and more. Inquire about our comprehensive SEO services on our website today. You won’t regret it!