Improve Your SEO

5 Tips To Improve Your Search Engine Optimization

Did you know that a whopping 93% of all online experiences begin with an online search and the right SEO strategy can help you reach more prospective customers and generate more leads for your business.

SEO ranking factors are constantly changing and evolving, and if you aren’t optimizing your pages to keep up with these changes, your search engine ranking, traffic, and leads will all suffer.

If you want to know how to improve your SEO and grow your business, a quick loading website, clear branding, and a transparent SEO strategy should be a focused priority in your business marketing budget.

Implement a solid SEO plan aimed at improving your website’s ranking and visibility. This will help ensure that your web pages are displayed to users searching for relevant keywords. By following these five SEO lead generation tips, you can make your business more visible to prospects online, drive organic traffic to your website, and convert more leads into sales.

1. Optimize Your Website For Search Engines

Meta descriptions, alt tags, internal link structures, silo structured data, clean code, proper use of header tags, title tags, and page titles, are just the basics of on-page SEO ranking. Google search results won’t show your page if it’s not loading quickly, and doesn’t have the on-page optimization that it needs to communicate with Google search.
Utilizing Googles tools like Google search console, google analytics, and Lighthouse will help you find slow-loading pages, time-on-site metrics, impression opportunities and more.

Pro tip ~ You can utilize Google Search Console, Google Trends, and Answer The Public for finding great content marketing ideas.

2. Conduct Keyword Research

If you’re going to publish SEO-optimized content to your blog, you’ll need to know what words and phrases your target audience is typing into search engines when looking for information, services, or products that you offer. 

By finding topical keywords, and understanding the user intent behind the keywords, your click-through rates and conversions will be more significant. Remember to locate the parent topic of your keywords, and ask your SEO specialists what keywords are achievable to rank for in relevance to your budget, and domain authority.


3. Write Content, And Then Write Some More.

Writing content is something you’re going to want to get used to if you want to grow your online visibility. Have your SEO help you with a content calendar that is SEO focused on driving the right type of audience to your site. Writing a blog post should become a regular part of your online marketing activities.

If you’re a plastic surgeon, and you’re wanting to do well in that space, then you’ll need to think about the pillar topics of your niche and dive into them with your SEO consultant to help you frame out a strategic content plan for publishing on your website. This takes patience but also is viable to become a trusted expert online. 

Speaking of being a trusted expert. Remember, Google uses E-A-T in its algorithm. This stands for Expertise, Authoritativeness, and Trustworthiness. If you want to experience exponential growth in search volume, you’re going to want to write quality content, as an expert, and be truthful in what you are writing.

E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.

4. Tap into the Power of a Press Release

Press releases can be used for building your brand on Google search. Visual Rankings offers press releases to our clients, and when we submit them to the press, Google usually picks them up, so it’s an excellent strategy to build your brand. Press releases are a great way to get your name out there on the web, but they’re also great for SEO. The reason for this is that Google and other search engines rely heavily on media outlets to determine the relevancy of a website. This makes getting your company name in press releases as important as getting press coverage.  That said, we’re not going to preach about the potential benefits of press releases, but I will say that they can be a great way to naturally build links if not abused.

5. Acquire Links & Build Internal Links

There are two kinds of link building that you should incorporate into your SEO strategy: internal and backlinks. Internal links that bring users to other areas of your website are valuable because they increase engagement and keep users on your site longer. It’s also a beneficial way of structuring silo’s throughout your website. This helps Google and users understand the content of your articles, and what kind of supportive blogs you may have when discussing topics in detail. 

Backlinks, or links from other sites that link back to your site, are also important. Not only can these links drive new traffic to your website and generate leads, but they can also build trust in your brand and enhance your business’s authority and credibility.

Pro tip ~ backlink building is very risky and goes against Google T.O.S. Acquiring links should be done by an SEO expert.

Optimize Your SEO Strategy with Visual Rankings

Optimizing your SEO strategy is the key to ensuring that your website ranks well with Google and other search engines. To learn more about how to improve your search engine ranking and drive quality organic traffic to your business’ website, contact Jeff Tropiano at Visual Rankings today. We are the best SEO consulting company in Dallas.