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As a surgeon, you’ve probably heard that SEO is essential for getting your website seen by potential patients. After all, there are over 50,000 searches nationwide every single month on the term “plastic surgery near me“, and over 79,000 monthly searches on plastic surgery.
But do you really know how you can use it to your advantage?
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engines.
Optimizing your site for search engines can increase your chances of appearing in the top results for relevant queries, which can ultimately lead to more potential website visitors or patients.
Here are a few things you should know about a plastic surgeon’s SEO strategy and how you can benefit your medical practice website:
The higher you rank on a search engine result page (SERP), the more likely people will click on your website.
These visitors will be much higher quality than the type of visitors you may win through running ads. It’s proven that organic search traffic has much higher conversion rates and longer time on site.
Your best type of lead is through word of mouth. The second best type of lead any business owner could win is through organic search results.
Typically, a quarter of web users never click past the first SERP, so it’s important to make sure your website is optimized to appear in the top results. You need to use SEO best practices to rank among the top 5 positions and ideally number one to be seen and convert those visitors into customers.
Run an audit on your website and compare it with your competitors to see where your website stands in quality, traffic, links, and technical scores. If you don’t know how to do this, ask your SEO expert to help.
If your competitors are not optimizing their websites for SEO, you have a chance to get ahead by doing so. SEO is integral to any digital marketing strategy and should be a priority for your medical practice. By working with a professional SEO company, you can ensure that you are reaping all the benefits of SEO.
People are more likely to trust and contact a medical surgeon practice that appears in the top results of a search engine because it gives the impression that your medical practice is credible and trustworthy medical services.
Also, make sure that you claim and verify your Google Business Profile so that you can start collecting reviews from your happy clients.
Pro Tip: Reviews are a big trust signal for users online, and it’s also an indirect ranking signal in SEO
A well-optimized website can save you money on advertising and help you attract more patients to your medical practice. By optimizing your website for SEO, you can generate organic traffic, which is free. You don’t have to pay for every click like you would with paid advertising.
As a result, you gain more customers from organic search results. This is known as a long-term strategy in digital marketing and has proven to pay off.
Also, if you are ever thinking about having an exit strategy for your business. SEO has proven to be the most valuable asset for any website to have. This is because organic traffic has the highest conversions, and can always be scaled with content growth and SEO services.
To ensure that your medical website is optimized for SEO, there are certain elements that need to be in place. These include:
Gone are the days when keywords could be stuffed into a website with no regard for quality or relevance. Today, keywords need to be placed strategically throughout your website content in a way that sounds natural and flows well. Besides, when undertaking the essential steps of keyword research, you should look for those with high search rates, low competition, and relevance to your medical practice.
Start with a spreadsheet, and create your pillar topics based on the research you’ve data mined through SAAS tools like Google Trends, and possibly aHrefs. Or, hire your SEO expert to help you with this initial process.
US searches per month:
plastic surgery near me 46k
what is plastic surgery 1.6k
why is it called plastic surgery 1.3k
how much is plastic surgery 1k
Pro tip: You can use the above questions to write an article or two to help you earn trust with potential clients.
Now create benchmarks and a content marketing calendar with basic parameters of content length, amount of headers needed, and so forth.
Create a plan to have a minimum of 1 new page of content added to your website each month. But this could be more if your competitors are doing, let’s say 4 new pages per month. Use competitors as benchmarks for your SEO strategies.
Your website content needs to be well-written, informative, and relevant to your audience. It should answer potential patients’ questions and address their needs.
What kind of questions, or fears do your patients have? Use this to your content publishing advantage and create a list of Q&As on your website. It will help you win the trust of your potential patients, and also bring you more search traffic.
Simply put, your content must be informative but also relevant, interesting, and shareable. Quality content comes in many forms, including:
Understand that the corpus of your medical language is where your content marketing calendar (or strategy) should be. In other words, what kind of language do you speak as a doctor?
If someone needs a Breast augmentation, what else is involved? What kind of tools are used in the procedure?
Knowing that your content on your website needs to be expanded into the deep well of knowledge not only from keyword research but from the expert themselves.
Taking the reader into a deep dive into your medical world through content is going to help you win that extra search traffic.
A mobile-friendly website is a must in today’s world. With more than 60% of all searches being performed on a mobile device, it’s important to have a website that can be accessed and viewed on all devices.
A responsive website design will enable your site to be viewed on any device and that improves your SEO and helps you convert the visitors you worked so hard to get in the first place.
Make sure you’ve architectured your website well. We can’t say this enough.
Too often, we’ve seen web design firms charge way too much for a web design and the structure and layout of the website are horrible for the user experience. And if it’s bad for a user, it’s going to be bad for SEO.
For example, as a list of services for a plastic surgeon, you’ll want to have your website services section as follows
And so forth…