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Visual Rankings is an online marketing company specializing in search engine optimization (SEO), content marketing, link-building, and website design. Located in Dallas, Texas, we strive to provide all types of small businesses and individuals with the tools they need to improve their online visibility and reach their target audience. With every project we take on, we bring decades of experience in SEO and online development and a passion for helping businesses build their brand, and we are prepared to put our expertise to work for you and your business.
For over 15 years, we have provided many types of SEO services to business owners in Dallas with great success (see our reviews). We have brought many companies who had little to no visibility to high amounts of traffic on Google. Here are some of our core services:
On-page SEO refers to all measures and strategies that you can take within your website to improve search engine ranking. The most basic tactics include the use of keywords, HTML code, title tags, alt tags, and meta descriptions. Page performance, content quality, and structure are also other aspects that are taken into consideration.
Link building is a fundamental aspect of SEO. A link or hyperlink is a connection between two internet pages. It allows you to refer your audience to a page, post, image, or other items on the internet.
Link building is the strategy applied to acquire links from other websites to your website. It’s considered a potent tool for your site to achieve high rankings on search engines. If many high-quality links lead to a certain page, search engines will consider the content popular and meaningful hence ranking it higher. For high-quality links, you should create a website with high-quality, exceptional content that people want to link to.
Web design involves building websites that are indexable and fully accessible by search engines. SEO-friendly websites receive more traffic when compared to other websites. Your website needs to be designed and developed with search engines and users in mind. Some of the aspects taken into consideration include; site structure, URL structure, site speed and navigation, mobile-friendly design, and image optimization.
Website maintenance involves having your website regularly checked for issues, mistakes, and ensuring it stays updated and relevant. This should be done consistently to keep your website sound, maintain traffic growth, strengthen SEO, and google rankings. Website maintenance should be performed consistently. If it’s not correctly implemented, it can cause serious problems and setbacks as well as thwart potential growth.
Publishing high quality content on the internet is essential for marketing growth. It includes uploading websites, updating webpages, and posting blogs. Published content is in the form of text, videos, images, and other media.
First and foremost, it targets the best traffic on the internet. That’s right. Organic traffic is better than paid traffic or any other form of advertising. Why? Because there’s either an intention from the user to buy or to find relevant content that business owners are providing. They are not getting interrupted by an ad, but are being satisfied with a product, service, or content.[/vc_column_text][vc_column_text]
At Visual Rankings, we know what it takes to help a small business rise above its competitors. We are a small, creative team of experts with a wide breadth of knowledge about content and digital marketing, and we have the SEO tools you need for your business. With founder Jeff Tropiano at the helm, our team of content marketing and SEO professionals can help you refine your online image, improve your branding, and boost your search engine ranking.
One of the most important services we provide at Visual Rankings is content marketing. At the core of any successful business marketing strategy is conveying the right message to the right people at the right time, and in doing so, driving profitable consumer action. Businesses small and large are finally recognizing the fact that content is the future of marketing, and are turning
to content marketing in an effort to reach a clearly defined audience, increase sales, and improve customer loyalty.
Quality content is the key to not just attracting the right audience to your website or page, but also to keep that audience engaged, which is where content marketing comes in. Content marketing is a strategic marketing approach focused on generating and distributing useful and relevant content that is of interest to the intended audience, for the purpose of converting leads into paying customers.
The main objective of content marketing is to create content that brings value to as much of your target audience as possible. Ideally, this content will help prospects and customers solve a problem they have, rather than simply pitching a product or service to them. To this end, quality content can include written content, videos, infographics, podcasts, blogs, or any other piece of content that provides real value. Our content marketing experts at Visual Rankings know how to use quality content to put your brand in front of the right audience and improve the probability of visitors making a purchase or taking some other desired action on your website or page.
Having a strong online presence is crucial for businesses in Dallas, and that means finding ways to stay connected to their target audience. What many small businesses don’t realize is
that they can leverage their SEO data to refine their marketing efforts and increase the number of targeted visitors that visit their website.
The majority of online traffic is driven by search engines like Google. By optimizing your website, you can provide more accurate information to search engines, thereby ensuring that your content is properly indexed and displayed within search results for the right keywords. SEO is by far the most effective way to increase the quantity and quality of traffic to your website and exposure to your brand, giving you the opportunity to connect to people who are searching online for the product, service, or solution you offer.
As a business owner, you should have a basic understanding of how search engine optimization works so you can make an informed decision about whether investing in an SEO provider will benefit your business. However, unless you are supremely confident in your SEO skills, tackling your SEO needs on your own can be a challenging undertaking at best, or at worst, a waste of your valuable time. On the flip side, a solid SEO strategy can deliver results quickly and can continue to benefit your business, as traffic to your website grows over time.
Your biggest goals for your business are to build relationships, raise brand awareness, improve brand loyalty, and increase sales, and your SEO strategy should be geared towards achieving those goals as quickly as possible. If done properly, search engine optimization can boost your online visibility and keep your website and brand top of mind for your target market. That, in turn, can lead to growing your business and establishing your credibility within the field.
Google’s algorithm is constantly changing, and it can be difficult to know exactly what SEO strategies to focus on when establishing your website and building your brand. One thing that hasn’t changed, though, is the value of inbound links in improving a site’s search engine ranking, which can be achieved through link-building. In terms of SEO, link-building is the process of increasing the quantity and quality of inbound links to your website from trusted external sites. By establishing valuable links that point to your website, you can increase your site’s organic traffic and improve your ranking in search engine results.
Link-building is also an excellent strategy for increasing brand awareness. In marketing, brand awareness describes the degree to which consumers are able to recognize or recall a brand or product by its name. As you can imagine, this plays an important role in purchasing decisions.
By obtaining high-quality backlinks from trustworthy websites, you can also establish your website as an authoritative source in your field. Building links can be one of the more challenging aspects of search engine optimization, as using questionable link-building methods can lead to Google penalizing your website. It takes creativity and the expertise of a digital PR team, but if it’s done right, link-building can pay off in spades.
Your website is the online representation of your brand. It is the first impression visitors have of your business and depending on how well it was designed, it could make for a good or bad user experience. Unfortunately, even if your website looks great and is user-friendly, there is a good chance the company that designed it for you didn’t optimize it for search engine ranking. That is because most web designers approach a website build with aesthetics in mind, without putting much thought into how it will perform in search engine results. Unfortunately, no matter how attractive your new website is, if it is not optimized properly, you simply will not get the traffic you’re looking for.
At Visual Rankings, we know how important it is to build a website for your business that is both user-friendly and visible in online searches. With this in mind, we can design and optimize your website in a way that prioritizes both SEO and user experience, creating a successful site that appeals to both your visitors and the almighty search engines.
With the right team of Dallas content marketing and SEO experts, you can get the positive results you want for your business online. To learn more about the content marketing, link-building, and SEO services we offer in Dallas, contact Visual Rankings today. We look forward to working with you to improve your business’s online visibility.