SEO Content Marketing
Providing You With Quality SEO Content
If you want to rank on a search engine, you need quality content.
But, how do you determine something that is so subjective and abstract? Well, Google has given us metrics to determine what is quality and what is not quality.
This is why we use research tools to not just make great content, but to optimize that content so that its visible to users in the search engines.
Good Content Equals ROI
Content marketing is one of the best ways to get a return on your investment in today’s competitive online marketing space, but in order to pull it off skillfully you have to do things with the utmost of care. The days of throwing up a cheap website with average content are long gone.
One of the major pitfalls when employing top-notch SEO and content marketing services is finding the right team for your purposes and the other would not be getting enough eyeballs to your content.
However when you do find a quality writer in your niche and you can get the right type of visitors to your content then your ROI can be mind blowing. It’s all about managing your budget and realizing that you need exceptional, niche content paired with proper promotion, if you fail in either step the campaign is doomed.
Despite what some might tell you, you do not want to skimp on your content marketing budget because great content is the heart and soul of search engine optimization.
Finding The Right Content Writer
You need a writer who is both skilled in SEO and is familiar with your niche. It can be done but be prepared to burn through a number of duds before you find your stud (that is just the nature of searching for quality content marketing agencies). You might find a superstar right out of the gate but it is rare without going through some test runs with multiple services and writers. However the blood, sweat and tears will be well worth it when you fight the right service.
Don't Go Cheap
In addition, if you believe that you’re going to find a great content writer for $5 per 500 words then we’re sorry to say but you’re sorely mistaken, indeed you will find hundreds of writers who charge such rates however in the real world this type of content is used primarily for search engine optimization content and not for readers. That is the only reason you’ll find such low paid writers, don’t be duped.
Because a lot of very poor, filler content is needed for linking there are hundreds of writers in foreign countries who produce SEO content at extremely cheap prices, this isn’t what you want.
The main goal should be that have content that will understandable to both search engines and people.
Content is Still King
In the world of search engine optimization content is king. This popular adage conveys the meaning that hordes of content must be generated simply for the purpose of creating webpages for linking purposes, this content is solely meant for backlinks or links back to a main, hub website. This content is meant for Google and the Googlebot and isn’t meant to be engaging or even read for that matter, it’s just the way search engines work.
If you want to produce content marketing campaigns that actually work skip these writers because this bland, generic, and informational type of content is far from engaging, it has zero personality and will not build a connection with your site’s visitors (it is only for building up pages and creating links, don’t be fooled).
In order to gets real social shares, get visitors to engage with your content (leave comments), build your brand and obtain followers and opt-ins you need a very high level of content. It doesn’t have to win a Pulitzer prize, but it needs to wildly resonant with your particular niche audience, if it doesn’t then there is no way you’re going to realize a return on your investment.
Every market is different, there is often special language used, there is certainly a distinct tone of voice that works well and most importantly there is an intimate familiarity with certain subject matters. If you miss the mark in any way then all the grammatically correct, unique content in the world won’t produce results.
A talented content writer in your particular niche intimately knows the subject matter and most importantly they know the concerns of the audience and can play them like a fiddle.
In addition they will be highly skilled at crafting headlines that actually get clicks from social media sites. A writer who is well versed in writing copy (high level content) also knows how to format the piece correctly so that the page flows and visitors devour every single word.
If you’re content doesn’t get clicks and visitors click away after reading a few sentences then you content marketing campaign will be a huge flop. Which is why a skilled content provider is truly an invaluable marketing ally.
Hiring an Agency
When hiring a agency always ask the right questions, such as – have they written in the niche before? Do they have examples of their work? Look for references from other clients where possible.
Check the headlines of their previous work, does it seem like it would be appealing to your readers? Does it have an air of authority? Or is it just fluff? The quality of the content will either make or break the campaign, grammar is important but riveting storylines will seal the deal.
The reality is that writers and/or agencies who under charge always get overwhelmed with work and most ultimately end up quitting because they’re not getting paid enough to make it worth while.
After you’ve found a great content marketing company who you’re happy with you need to get your particular audience to the content in order to turn visitors into raving fans. This is generally done through social media outreach campaigns as well as search engine optimization techniques.
Such tactics are a bit beyond the scope of this discussion however it’s important to keep this in mind because you can’t just create great content and hope and pray, you need to promote the content so that it is employed correctly and gets read by the right audience. If you don’t budget for this utilizing the best content marketing service in the world won’t translate into dollars.
Making the Most of Your Content Marketing Strategy
If you’re reading this post, chances are you’ve heard that “content is king.” Sadly, self-proclaimed content marketing “experts” have thrown this phrase around so many times that it’s lost its potency.
Content marketing isn’t just a way of outshining your competitors, it’s a customer retention strategy. I’ve got bad news for you if you’ve not been optimizing content for SEO – you might as well do away with your advertising revenue; because you’re misappropriating it anyway. We’re living in a digital age where online brands must provide answers the client's queries. Print media and digital advertising are all different altogether. A different content repurposing strategy must be used.
All the big brands are concentrating on generating killer content.Here are the reasons why you should join them:
Builds a Trusted Brand
An effective Content Marketing strategy focuses on answering the visitor’s queries. You’re educating them. You’re clearing their worries. Great content provides credibility. For a business to join the top dollar league, it must be autorotative. You gain authority by proving to your customers that you’re good at your job. You will be educating them at first.
They will be parting with their money for your services before they know it. I mean, isn’t this the fundamental goal of a business – to make profit? Your business solves the client’s pains and in return, they transfer money from their pockets into your bank.You must first prove that you’re authoritative before they trust you with their pains.
Quick question: Do you go trusting any laundry agency with your fabrics? I doubt it. Clients think in the same way. They first assess your business before parting with their money.
And that’s not the best part yet. We can “Reverse Engineer” this decision process. Look at it this way, if you provide educational content that is of real value to your clients, they will think highly of your business, won’t they? It’s easier to build trust with your target audience when you offer them engaging content. Again, with SEO content marketing, your content gets published on various platforms and you come off as being authoritative.
Get Better Conversions
Numbers don’t lie. How do we know if a marketing strategy is effective? By blocking at the conversion stats. When you set up a website, you had one goal – to get better customers – an effective content marketing stagey lets you do just that.
According to a recent study, content marketing is up to 6 times more effective at converting prospects into loyal customers when compared to conventional online marketing strategies.
Boosts Your SEO Efforts
In a nutshell, SEO is what gets your business to page one of your favorite Search Engine (mine’s Google.) You’ve already spent a huge portion of your marketing revenue to get client by SEO. You don’t want to curtail your SEO efforts.
What will you do with these visitors when they come to your website?
Will you have engaging content that lures them to learn more about your business or they will go away as fast they came?
This is how long it takes to capture your visitor’s attention. Is your business using this seconds to create a good impression or it’s among the 95% others that never break even? By reading this blog, you’ve already outshined a good percentage of your competitors. Take action and you’ll make it to the top 10% (Seriously.)
Even though high-quality content doesn’t necessarily lead to higher search engine rankings, it helps improve conversions. Take my word for it – I have several clients paying top dollar retainer fees for my services. When you have more content, your visitors are likely to spend longer on your website reading it, Isn’t this obvious?
Value for money
As business owners, getting new leads is the biggest hurdle. Don’t argue with me. A business can never grow without a growing customer base. This is where most managers go wrong. Lead generation is perhaps the most important job tasked to business owners. Content repurposing is 60% cheaper than conventional marketing strategies yet it’s four times more effective at converting leads to clients. Do the math. Isn’t it obvious that you’re getting the biggest bang for your buck here? In most small businesses, cash flow is tight. In fact, there’s often no distinction between the owner’s finances and those of the business. Make the smart move today and hire the right SEO content marketing agency. You’ll always be a step ahead of your competitors.