How to Protect Your Website from Future Google Updates
CEO Approved Content
Did you know Google makes an average of 2 updates per day, and around 500 per year? And even if you work with someone like me, who does SEO consulting professionally, you only hear about the most major ones (3-5 per year or so).
How do you keep up with all of these updates when even Matt Cutts, Google’s spokesman, occasionally misspeaks?
The truth is, you have to focus on creating a website that gives a better user experience than any other on the internet. Only one site can do that, but if you make it your goal, you’ll be fine. When you stick with the principles Google outlines, you can give yourself a 99.99% chance to stay protected from Google penalties.
Speaking of those, there are two kinds of penalties you can get:
Manual Penalty – Google notifies you in its Webmaster Tools that you have been penalized. Google has dedicated employees whose job is to manually browse websites and their SEO metrics, and see if they are deserving of a penalty or not.
Algorithmic Penalty – With each Google update, and especially the major ones like Hummingbird, Panda, and Penguin, there’s a chance that you’ll get penalized if Google doesn’t like what you’re doing. For example, they recently dropped the hammer on guest blogging as an SEO tactic.
You can still do it if you post only on high-quality blogs and use it to primarily focus on building authority (not links). But if you own a website with the majority of its links from low-quality guest blogs, you have a good chance of getting whacked with a Google penalty.
What in Specific Do You Do to Stay Protected from Google Updates?
This works in 2014:
Good Video to Watch about what Google wants…
On-Site SEO
This is what you should do on your own website:
Build interesting, specific, and actionable content – This one will always go for as long as Google exists. It wants regularly updated content. And it has to be your very best writing. It also looks at factors like bounce rate (the number of people who visit your website’s pages once and leave) and number of social shares to determine the value of your content.
Optimization – Every page on your website should be optimized for 1-4 keywords. This will always remain valid, even in the Google environment that exists years from now.
When you think about it, Google’s always going to need a way to identify how to rank your website, and what terms to rank it for. People will always type search terms into Google.
What changes is Google’s ability to identify what your site is about and rank it for the appropriate terms. For you, the key is making the keywords sound natural within your site’s copy.
Navigation – Your site should be laid out so it’s simple and easy to use. Use 2-3 calls-to-action on your home page and services pages.
Design – You don’t need anything fancy, but your site should look professional, modern, and above all, load fast. One of the biggest mistakes for SMBs and corporations alike is many do not have a modern-looking website.
If you have unique branding (logo and colors), that’s a plus for your visitors, but Google doesn’t require that.
Natural link use – Google frowns on anchor texts that match your keywords exactly, and this goes for links both on your site and off of it. It’s fine to link wherever you think it helps your visitors most, but you can’t optimize their anchor texts. Use anchor texts like “click here” and “learn more.” And Google also doesn’t like keywords stuffed in links in the footer of your website.
Off-Site SEO
The main thing with off-site SEO is links. They are still the biggest factor in your search rankings by far. There is some evidence that getting social shares increases your rankings, but that still gets debated hotly.
Links are guaranteed to continue to have a major impact on your search rankings though, so let’s talk about how to get them safely in 2014 and beyond:
Links have to be natural, not built – A “built” link is one that you put specifically on a website, without any real oversight by that site’s owner. Google does not want these links pointing to your site at all. In reality, you can probably use them as a small part (5%) of your overall link profile. But, they’re not worth your effort. Built links include ones you get from forums, and low-quality article and business directories.
“Natural links” mean the site’s owner reviewed your request thoroughly, and willingly placed your link on their site. Even though guest blog post links have been attacked by Google, you can still use these as part of an overall link strategy. If you approach your chamber of commerce, a local business association, or the BBB, those would be high-quality guest post links.
Links should be on reputable sites only – If the website you’re looking at appears cluttered, outdated, or otherwise uncared for, generally that site is not a reputable one to try to earn a link from. If it looks like the owner of the site actively cares for it, it’s usually a good place to have your link.
5-10 years ago, you could place your link on any old website, and Google would give you at least some value for it. But, Google’s only going to get tighter on this in the future.
The website should be topically related to yours – If you run an HVAC company, your links should come from DIY websites and reputable business directories. If you have a small percentage of links (5% or so) coming from sites completely unrelated to yours, that’s nothing to worry about.
However, if you have 25% of your links coming from sites about cooking and mobile technology, then you have reason to be concerned about a Google penalty.
You should have diverse anchor text – Now, SEOs have many varying opinions on this. There’s no specific rule that Google has made anyone aware of, but Google has stated it does not want a high percentage of your links to have anchor text that exactly matches your target keywords.
Ratios for your anchor texts something like this will keep you safe:
50% – Variations of your brand name (some say 70%).
20% – Your homepage’s URL.
20% – Variations of terms entirely unrelated to your keywords like “learn more” or “click here”.
5% – Slight variations of your target keywords.
5% – Exact match of your target keywords.
If you follow those general guidelines, you’ll avoid a Google penalty now and for years into the future.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
dallas, visibility, advertising, brand, influencer marketing, search engine optimization, search engine, search engine results page, audit, landing page, brand awareness, email marketing, reputation, web design, reputation management, link building, keyword research, backlink, internet, online advertising, lead generation, google ads, conversion rate optimization, social media marketing, search algorithm, customer engagement, return on investment, mobile app development, marketing strategy, local search, research, management, experience, investment, software development, customer, analytics, marketing, revenue, user experience, design, data, content creation, organic search results, artificial intelligence, behavior, feedback, information, technology, algorithm, strategy, google search, google analytics, budget, competitor analysis, software, content strategy, web traffic, law, landscape, transparency, target market, credibility, seo campaign, seo services dallas, seo agency, dallas seo services, dallas seo companies, thrive internet marketing, seo firm, seo campaigns, local seo, seo agencies, law firm, seo company dallas, dallas local seo, dallas seo firm, technical seo audit, digital marketing solutions, seo expert, dallas seo, law firm seo, local seo services, intero digital, seo audit, dallas seo agency, digital marketing services, dallas seo company, seo firms, technical seo, houston, lawyer, personal injury, bounce rate, positive feedback, tag, attention, lead, knowledge, expert, search engine marketing, customer service, methodology, mobile app, wordpress, social media, competition, magento, cold calling, consumer, microsoft advertising, mobile device, atlanta, cost, denver, citation, graphic design, community, accounting, creativity, black hat, money, usability, touchpoint, price, intelligence, sales, innovation, goal, website, hubspot, retail, pagerank, personalization, san diego, real estate, new york city, understanding, confidence, dashboard, white hat, miami, tool, metadata, data analysis, digital marketing, advertising agency, seo dallas, seo experts, seo services, local marketing, optimization, web page, organism, online marketplace, quality of service, accessibility, web content, strategic planning, pleasure, url, seo company, professional seo, ethics, outsourcing, leadership, health, insurance, economy, email address, commerce
Frequently Asked Questions
How to choose a reputable SEO agency in Dallas?
Choosing a reputable SEO agency in Dallas involves researching their experience, client reviews, and service offerings, ensuring they understand local market dynamics, and confirming transparent communication and accountability in their strategies.
How long does SEO take to show results in Dallas?
The time it takes for SEO to show results in Dallas varies, typically ranging from three to six months, depending on competition, strategy, and website condition. Patience and ongoing optimization are key to achieving lasting improvements.
What are the top SEO services offered in Dallas?
The top SEO services offered in Dallas include local SEO optimization, keyword research, content creation, on-page and off-page SEO tactics, technical SEO audits, and analytics tracking to boost online visibility and drive targeted traffic to your website.
Do Dallas SEO companies offer customized optimization services?
Dallas SEO companies do offer customized optimization services tailored to meet the specific needs and goals of each client, ensuring enhanced online visibility and effective digital marketing strategies.
What are the top SEO companies in Dallas?
The top SEO companies in Dallas include firms that specialize in local search optimization, content marketing, and digital strategy, with Visual Rankings being a prominent choice known for exceptional client satisfaction and tailored SEO solutions.
Can Dallas SEO experts increase website traffic?
Dallas SEO experts can significantly increase website traffic by implementing targeted strategies that optimize your site for search engines, enhancing your online visibility, and attracting more relevant visitors to your business.
How do I measure the success of a Dallas SEO company?
Measuring the success of a Dallas SEO company involves evaluating key performance indicators such as organic traffic growth, keyword rankings, conversion rates, and overall return on investment (ROI) from SEO efforts.
What are the benefits of SEO for Dallas businesses?
The benefits of SEO for Dallas businesses include increased online visibility, improved website rankings on search engines, targeted traffic to attract local customers, and enhanced credibility, ultimately driving growth and success in a competitive market.
Can Dallas SEO help small business owners?
Dallas SEO can significantly assist small business owners by enhancing their online visibility, driving targeted traffic, and optimizing digital marketing strategies tailored to their specific industry needs, ultimately leading to increased growth and customer engagement.
What is the best SEO company in Dallas, Texas?
The best SEO company in Dallas, Texas, is Visual Rankings, known for its expertise in local SEO services tailored to various industries, enhancing online visibility and providing effective digital marketing strategies.
What sets a good Dallas SEO company apart from others?
A good Dallas SEO company stands out through its localized expertise, personalized strategies, transparent communication, and proven results, ensuring clients achieve enhanced online visibility and drive targeted traffic effectively.
How do I choose the best SEO company in Dallas?
Choosing the best SEO company in Dallas involves evaluating their industry expertise, service offerings, client testimonials, and proven results in enhancing online visibility. Look for transparent practices and a commitment to understanding your specific needs.
What is the cost of hiring a Dallas SEO company?
The cost of hiring a Dallas SEO company varies based on factors like the scope of services, industry competition, and the company's expertise. Generally, businesses can expect to invest anywhere from a few hundred to several thousand dollars per month.
How to improve search engine rankings in Dallas?
Improving search engine rankings in Dallas involves optimizing your website for local SEO, utilizing targeted keywords, enhancing content quality, building quality backlinks, and ensuring a mobile-friendly design. Engaging with the local community and leveraging online reviews also strengthen visibility.
What is the importance of local SEO in Dallas?
The importance of local SEO in Dallas lies in its ability to enhance visibility for businesses targeting local customers. It helps companies connect with nearby clients, improving their chances of attracting foot traffic and increasing sales within the competitive Dallas market.
What services does a Dallas SEO company typically offer?
Dallas SEO companies typically offer services such as keyword research, on-page optimization, local SEO, content marketing, link building, analytics tracking, and digital marketing strategy development to enhance online visibility and improve website rankings.
How to choose an SEO agency in Dallas?
Choosing an SEO agency in Dallas involves assessing their expertise, industry experience, client testimonials, and transparency in their strategies. Prioritize agencies that demonstrate a clear understanding of local SEO and have a proven track record of enhancing online visibility.
Do Dallas SEO companies guarantee search engine rankings?
Dallas SEO companies typically do not guarantee specific search engine rankings due to the complex nature of SEO and constant algorithm changes. Instead, they focus on implementing effective strategies to enhance your website's visibility and overall performance.
What are the best SEO services in Dallas, Texas?
The best SEO services in Dallas, Texas, include local SEO optimization, keyword research, content marketing, and link-building strategies tailored to enhance online visibility, driving traffic and engagement for businesses in various industries.
What factors influence SEO costs in Dallas?
The factors influencing SEO costs in Dallas include competition level, the scope of services required, the complexity of the website, and the desired outcomes. Additionally, agency experience and client-specific needs also play a crucial role.
How often should I update my SEO strategy?
The frequency of updating your SEO strategy is essential for maintaining optimal performance. It's advisable to review and adjust your strategy at least quarterly or when significant algorithm changes occur to adapt to evolving search trends and competitors.
What metrics indicate successful SEO in Dallas?
Successful SEO in Dallas is indicated by metrics such as improved organic search rankings, increased website traffic, higher conversion rates, and enhanced local visibility through relevant keyword performance. These metrics reflect the effectiveness of the SEO strategies implemented.
What industries benefit most from Dallas SEO?
Dallas SEO benefits a variety of industries, particularly those in retail, healthcare, hospitality, and real estate. These sectors experience increased online visibility, attracting more customers and ultimately driving growth in a competitive market.
How can small businesses leverage Dallas SEO?
Small businesses can leverage Dallas SEO by optimizing their online presence to target local customers effectively, enhancing visibility in search results, and utilizing tailored digital marketing strategies that align with Dallas-specific trends and consumer behaviors.
What trends are currently shaping Dallas SEO?
Current trends shaping Dallas SEO include a heightened focus on local search optimization, voice search adaptability, mobile-first indexing, and the integration of AI-driven analytics to enhance user experience and improve website rankings.
What common mistakes to avoid in Dallas SEO?
Common mistakes to avoid in Dallas SEO include neglecting local keywords, overlooking mobile optimization, failing to monitor analytics, and not building quality backlinks. These pitfalls can hinder your online visibility and impact your overall marketing effectiveness.
How can SEO improve local Dallas visibility?
SEO improves local Dallas visibility by optimizing your website to rank higher in search engine results. This targeted approach drives more local traffic to your site, connecting you with customers actively searching for your services in the Dallas area.
What role does content play in Dallas SEO?
The role of content in Dallas SEO is crucial as it helps attract and engage local audiences, improves search engine rankings, and enhances overall online visibility. Quality content tailored to your target market can significantly boost your digital marketing success.
Are there SEO tools specific to Dallas businesses?
SEO tools specific to Dallas businesses are available, focusing on local search optimization, keyword research, and competitor analysis tailored to the Dallas market. These tools can help enhance visibility and drive traffic to local websites effectively.
How does competition affect SEO prices in Dallas?
Competition significantly influences SEO prices in Dallas. In a highly competitive market, businesses may need to invest more in comprehensive strategies and services, leading to higher costs for effective SEO solutions.
dallas seo company, seo dallas, dallas seo, seo company dallas