If you oversee your company’s website, you already know how much of an asset Search Engine Optimization (SEO) can be. It helps to attract your target audience to your website and social media accounts, but only if used correctly. The trick to SEO is understanding how it is constantly evolving. To do so, it is crucial to keep up with the latest SEO trends.
At Visual Rankings, we know what it takes to increase traffic and social shares for your company’s page. Therefore, we have put together a list of the top trends in SEO for marketing that all companies should know about.
The Role of Artificial Intelligence in SEO
Artificial Intelligence is changing the way that consumers interact with online content from their favorite brands. The current AI algorithm from Google, known as RankBrain, plays a significant role in how the search engine ranks factors for its SERPs results. That has left many company owners wondering how they can optimize their website’s content to meet RankBrain’s standards. Paying attention to user experience signals is one of the best ways to do so. That can include knowing what your click-through rate is or the average time visitors spend on your page.
Improvements with Predictive Search
Google released a brand-new type of user search in 2017 known as Google Discover. This predictive search doesn’t require a user query to work. It is another AI tool from Google that identifies a user’s behavioral patterns over time and learns their habits. With more than 800 million active users already on board with Google Discover, it is safe to say that predictive search will continue to play a huge role in search engine optimization.
Content & Google’s EAT Principle
Generating long-term content is no longer the only way to ensure your website ranks high with Google. Featured snippets, which were initially introduced in 2017, provide a shorter and easier way for businesses to be recognized by the search engine giant. When you type a search query into Google, you may notice a box at the top of all the search engine results. That’s an example of a featured snippet. They contain a small amount of valuable information that can help a consumer want to learn more. To create these useful snippets, all you must do is focus on question-based queries your customers would use the most while searching for your products or services.
How Image Optimization Will Play a Role in Search
Visual image search has evolved over the years. This tool allows people who are browsing a website to make a purchase just by viewing an image. Google has always backed the importance of marking and optimization of images. Therefore if your website’s images are not optimized, you should label the files so they are relevant to your page’s content for the best overall results.
Contact Visual Rankings for Assistance with Improving Your Company’s Website
At BDSEO, we specialize in providing all types of businesses with the tools they need for a successful website and marketing strategy. Reach out to us today to learn more about how Visual Rankings, can improve your site’s SEO strategy!