Ever heard of schema?
You might if you’ve read my blog before.
Schema doesn’t get a lot of publicity – although it does make a difference to your search rankings.
Smart SEOs and SMBs know not to overlook schema.
And here’s 4 things you can do to make sure schema boosts your rankings as much as it should:
Increase Your Chances of Getting a Knowledge Graph Card
You can’t control whether you get this or not. But you can certainly improve the odds.
What is a “Knowledge Graph Card?”
It’s this big, huge, way-too-obvious thing to the right in this image:
Clearly, if you can get a listing with a Knowledge Graph Card for some searches, that’s going to increase your clicks – and clients.
Schema also allows you to add more items and information to that card.
Again, you can’t fully control this. But, it gives you an edge over competitors.
Get Listed for More Results with ImageGallery Markup
This works especially well if you sell products online. But there’s no reason to think you can’t also include a gallery of images for various services you offer too.
Basically, it helps Google understand the different images and then display them for varying results.
Since some of those you might not otherwise appear for, you’re increasing your exposure and the odds of picking up more sales.
Person Markup for Employee Profiles
Do you list your employees on your website…or at least the ones your customers will interact with most?
It’s a way to start building relationships with your customers.
This works especially well if you’re trying to build a local brand.
Schema person markup allows you to add your employee’s name, title, photo, and a short description.
So if someone does a search for your company and employees, suddenly a huge, can’t-miss card may pop up like the one you saw earlier.
This time, it has your employee’s info.
Breadcrumb Schema
This schema is less noticeable than the others mentioned.
Nonetheless, it helps your cause.
See this example:
Again, it seems like it wouldn’t make a huge difference.
However, adding this with all the other schema markup opportunities definitely gets you an edge.
And then combine that with the fact that most SMBs do not include schema markup on their websites at all, and you suddenly have a strong rankings advantage that they may never even choose to capitalize on.
