Stem cells help repair or initiate normal function by redeveloping or replacing tissue, cells, and organs. Stem cell therapy can assist with a myriad of health problems and can be an effective and beneficial procedure for patients.
While many questions surround this regenerative medicine, its application is on the rise with more than 700 practicing clinics nationwide. This growth and a lack of public understanding about stem cell therapy make it challenging for clinics to gain a foothold in the industry.
For a medical practice to succeed in today’s market, it must have a strong online presence. When people are looking for businesses like a stem cell therapy clinic, 81% of consumers begin on the internet.
By developing a strong search engine optimization (SEO) strategy, stem cell practices can raise awareness about their services, give people the opportunity to decide if that doctor is right for them, and ultimately convert visitors to patients.
What is SEO For The Medical Industry?
Medical SEO is the practice of enticing search engines to identify your medical business as the most relevant solution to their users’ problems and recommend you to their visitors.
By earning high rankings in search result listings, you position your business for success. Ways to optimize your website include:
- Improving user experience: Quick load times and simple appointment scheduling provide a smooth customer experience, which is rewarded with higher search engine rankings.
- Developing meaningful content: The more opportunities you create for content to align with keywords people are entering into web browsers, the more information search engines can scan for rankings.
- Backlinking to useful sources: Linking to valuable resources and vice versa helps to expand your reach, build credibility, and improve the customer experience.
Including photos and videos: Images can increase viewer engagement by 80%, which helps boost rankings.
By implementing a well-developed SEO strategy, businesses can build a following and carve out a place for themselves in a competitive market.
4 Reasons Your Stem Cell Practice Should Use SEO
SEO is important for helping a business stand out from the competition. There is a crowded global market in the stem cell industry. And, you’ll need search engine optimization to compete. If you don’t do SEO, your competition surely will.
Here are four main reasons doctors and medical professionals in the stem cell market should emphasize SEO in their medical marketing strategy:
1. Increases Your Practice’s Visibility
Because SEO enables you to optimize content with effective keywords and meaningful information, you’re more likely to secure a higher placement in search results listings. This is important because 75% of people don’t scroll past the first page of search engine results. By appearing high on the list, more people will see your practice and feel compelled to visit your site.
SEO’s link sharing also expands your reach by enabling you to appear on other websites with a like-minded viewership. When those readers come to your page, you’re attracting a new audience already showing an interest in your business.
Part of SEO is sharing content on social media platforms. Not only does this help you reach more people, but content is extremely shareable. People who are already following you will share their experience or your information with their own contacts, broadening your audience exponentially.
SEO provides numerous ways to expand your visibility. Whether it’s through ranking placement or shared content, the more people who see your information, the higher your chances of conversion.
2. Helps to Generate Leads
One of the best things SEO can do for a business is generate leads. After all, what good is a website if nobody is seeing it? When you improve visibility, you immediately increase the likelihood people will be driven to your site. But gaining an audience takes more than simply appearing as an option on a list of potential businesses. Publishing content that resonates, distributing useful resources, and developing a relationship of trust are all important factors in lead generation.
To really drive quality leads to your business, you must understand your audience. Determine who they are demographically. Identify what messaging they want to hear. Develop a marketing strategy that meets their needs and distributes information to them at the right time through the right channel. If your target audience is on social media, create a social network strategy. If prospects prefer email communication, write personalized messaging that speaks to them and addresses their specific needs.
3. Assists in Establishing Credibility
Successful SEO requires you to keep online business information current and accurate. From hours of operation and address to physician biographies and insurance acceptance, quality information doesn’t just help with search engine rankings. It builds trust among your audience. When people know they can rely on you for correct information, they’re more likely to become a patient and bring you repeat business. They’re also more likely to leave positive reviews on your website.
People tend to trust the experiences and recommendations of others. In 2020, 87% of consumers were influenced by online reviews for local businesses. Positive mentions can gain viewers’ confidence and help to establish the credibility of your practice. This can drive traffic to your site and generate revenue for your business.
4. Empowers You to Position Yourself as an Authority
The cell therapy market still poses many questions for people. From safety and effectiveness of treatments to which medical staff is most experienced in performing the necessary procedures, prospects need a leader in the industry to answer questions and appease concerns.
SEO allows you the opportunity to provide articles and research findings to support the work you’re doing. Not only does this contribute to more content for search engines to scan. It provides invaluable resources for the public and confirms for them your knowledge, expertise, and ability.
Through SEO link exchange, you’re also able to provide other relevant websites with articles you’ve written or studies you’ve conducted. That helps more people view you as an authority and can assist in building your practice.
Hire an SEO Expert
Establishing a niche in the stem cell therapy market has its challenges. However, with the help of a trusted expert like Visual Rankings, stem cell practices can benefit from an effective digital marketing strategy. Visual Rankings is a digital marketing and SEO consulting firm that can help you implement an effective SEO strategy that will boost your rankings, gain awareness, and direct traffic to your stem cell practice.
To discuss how to improve your search rankings and to obtain a free evaluation, contact us today.