Plastic surgeons in Dallas have to reach a steady number of new patients each month. That is the primary way to grow their practices. Obviously, you know this already. But do you also know how to meet your target using SEO?
In this digital age, growing your business is mostly about becoming easier to find online. Reports show that 77% of patients use Google before booking an appointment.
Potential cosmetic surgery patients are actively searching the internet for answers to their questions. Most of them will choose the plastic surgeon to work with based on what they find online. Positioning yourself to take advantage of this will give you an edge over your competitors.
To boost your online presence and take full advantage of the internet, search engine optimization (SEO) is essential. But what exactly does plastic surgery SEO entail, and why do you need it for your medical practice? Let’s dive in. We’ll briefly discuss the most important things you need to know below.
What is SEO for Plastic Surgeons?
This is an aspect of Medical SEO that caters to the digital marketing needs of plastic surgeons. Medical SEO encompasses the latest strategies aimed at making a plastic surgery website rank high in search engine results.
Google and other major search engines rank websites according to relevance. The implication is that the most relevant plastic surgery websites will show at the top of search results, meaning that users will see them first.
But how do Google and other search engines determine relevance? They use what is generally called a search algorithm. While Google keeps the specifics of its algorithm secret, good SEO practices entice the algorithm. The same is also true for the other internet search engines.
5 Ways SEO Can Benefit Your Dallas Plastic Surgery Practice
Primarily, SEO makes your website rank high in organic search engine results. This means that when internet users search the web for information related to plastic surgery, your website will be among the first ones that will come up. The benefits of good SEO include the following:
1. SEO Boosts Your Online Visibility
One of the key benefits of SEO for Dallas plastic surgeons is that it significantly improves online visibility. Besides securing higher placement for your website in search engine result pages (SERPs), SEO expands your reach through link sharing, backlinks, and content sharing through social media.
Overall improvement in online visibility allows your practice to take advantage of plastic surgery internet searches. Higher visibility also boosts your popularity, improving your chances of attracting more clients from your locality and beyond.
2. SEO Increases Traffic to Your Plastic Surgery Website
Seventy to 80% of search engine users focus on organic results. The implication is that most users will shun ads in search engine results and visit websites that have earned their high placement organically.
Also, many users don’t bother to scroll past the first page of search engine results. When your website earns higher placement, it will rapidly generate more traffic.
More traffic to your websites brings several benefits. First, it will significantly increase the number of qualified leads you get. SEO also yields quality traffic, which is what you really need. Improved traffic will also help to make your website rank better. The benefits of increased website traffic are enormous and interdependent.
3. SEO Attracts Qualified New Clients
Another significant benefit SEO brings to your plastic surgery practice is that it attracts clients who want what you have to offer.
Since most of the traffic you’ll get from SEO come from users who are searching the internet for information about plastic surgery, chances are they’ll need your services either right away or in the near future.
Local SEO also means that those within your locality will most likely find your practice at the very top of their search results, especially when their search queries have location parameters (like plastic surgeons near me). They’ll hopefully choose to give you a call or walk through your doors to obtain the services they’re looking for.
4. SEO Improves Website Conversion
Website traffic and other improvements will make more sense when there is an accompanying increase in website conversion. Website conversion is all about turning your website visitors into paying clients. This is the real essence of SEO and digital marketing.
Conversation rate optimization is part of SEO best practices and often yields enormous benefits; it will help you make the most of your online presence and every contact form filled out. The potential to test and improve is always there, no matter how well your marketing strategy works.
5. SEO Enhances Your Credibility
As a plastic surgeon, you know the importance of your credibility. Plastic surgery patients want to be sure they’re in the best hands, whether they need a job done on the breast, face, hand, trunk, or even genitalia.
When your website ranks high on the SERPs, most users will see it as an authority website. Plus, if the quality of your content meets or exceeds visitor’s expectations, they can easily regard you as an authority in your field. Enhanced credibility will bring you many new and returning patients.
Let the Experts Handle Your Plastic Surgery SEO
Like other practitioners in the Dallas medical field, plastic surgeons need SEO. The market is becoming more competitive than ever, and only those that take digital marketing seriously can survive.
SEO remains the best way to boost your online presence. However, it can be a daunting task for a busy plastic surgeon. Even if you have a decent digital marketing team, outsourcing to a company specializing in Medical SEO is a smarter choice.
At Visual Rankings, we start with a free SEO audit of your website. And based on our findings, we will follow up with a unique strategy that will improve your online visibility and get the results you need.
To get started, contact us to book a free no-obligation audit.