What is SEO and why is it good for the transportation industry? Find out why you should be using SEO if you own a trucking or transportation company in Seattle.
As a business, having an online presence is very important. Not only are you able to reach your target audience but you get to convert prospects into paying customers. This improves your sales which in turn increases your revenue.
Today, businesses are investing in websites that meet modern web standards. For instance, the pages are mobile responsive which means smartphones users can browse and shop comfortably. Images and videos have been integrated with content to help online users understand more about the product or service.
Problem is, even after making a hefty investment to have your website designed and hosted, you cannot find it on Google search. If your website is not appearing on the Google search engine, it means your target audience cannot find it too. As such, you are losing money.
The good news is that you can resolve this situation. First and foremost, let’s find out the causes.
Here are the top 7 reasons why your website is not showing up in Google Search:
#1. Your website has not yet to be indexed
Google has search bots which work by crawling websites and their sitemaps. By doing so, these bots are able to index and display different pages of the website, videos, images and links.
Today, it takes less than 24 hours for search bots to detect your new website. To be indexed, your website should have content. By this we mean, having keyword rich, relevant, informative, entertaining and evergreen content on each web page. The content should be more than 1000 words and it should explain:
More about your business
Products and services on offers
So, if your website has yet to be indexed, upload original and keyword-rich content and re-submit the request via your Google Dashboard account.
#2. Your website is hosted on “free hosting” servers
One thing you need to know is that there is nothing like free hosting. Yes, it is common to find certain hosting providers advertising that they offer free hosting. Do not host your business website on “free hosting” servers.
If you choose to host your website on such servers, you will experience spammy ads on your website. Apart from that, when it comes to customer service, it will be poor and you will receive no help at all.
Google frowns upon websites hosted on “free hosting” servers. To have your website indexed, host on reputable hosting providers such as GoDaddy, Bluehost, Dreamhost or Site Ground.
Keyword phrases are powerful. They are used by online users to find the right information. For instance, if you live in New York and are in need of an emergency plumber, you will probably use keyword phrases such as:
Plumber New York
Emergency Plumber New York
New York Plumber
Keyword stuffing is an SEO tactic used by website owners and bloggers in order to drive traffic to their websites. Apart from attracting online users, keyword stuffing is done to manipulate page ranking. If you have a business website and you begin practicing keyword stuffing, your website will not appear on Google search engine.
To ensure it appears on Google, avoid keyword stuffing.
#4. Violation of guidelines
The main aim of search engines is to ensure online users have access to information at all times. To do so, search engines index millions of websites each day. Google understands that not all websites can appear on the first page results.
To make it fair, Google has set guidelines which website owners and bloggers should abide by. If you violate any of the guidelines, Google will penalize, sandbox or de-index your website.
So, if a notification is sent to you in regards to the violation of any policy, review your website and make the necessary changes to be reinstated again.
#5.Your keyword market is highly competitive
As a business, you belong in a certain niche. Your niche is determined by the type of products or services you have. What you ought to know is that your business is not the only one in your niche. You can find businesses that have been around for more than a century.
Although such businesses were established before the internet, they have a large market share. If the niche is popular, you will find millions of business belonging to it. So, if you discover that your website is not appearing on search engines, check your keywords. If they are highly competitive, target a less competitive keyword market.
#6. Your website is blocking indexing
Wordpress is the most popular content management system in the world. It powers millions of websites - both blogs and business websites. If you are using Wordpress for your business website, you might be blocking search engine bots from indexing your website.
What you need to know is that Wordpress comes with a feature which instructs search engines not to index your website. This feature is enabled automatically. It allows you to design your website in a live environment without it being indexed.
To disable this feature, go to Setting>Reading, uncheck Search Engine Visibility and save the changes.
#7. You have duplicate or copied content
One thing that search engines like Google frown upon is a website having duplicate or copied content. If you copy content from another website only for you to change a few details and post it on your website, Google will not index your website.
Even when you copy content from your own web pages and post it on your other web pages, Google will still penalize you. To avoid this, create content that is:
What you ought to know is that these are a few of the problems why your website is yet to be indexed by Google. To ensure your website is indexed after launching it, conduct a thorough SEO audit. You can hire professionals to do this for you or follow the instructions here.
Remember, keep your business website up to date by following emerging trends and changes made by search engines.
Finding a good ranking in Google search results might seem difficult, but you can make life a lot easier for yourself and your website by taking a few easy, Google-recommended, measures to assist your search engine giant know you are there. Below we will give you five key strategies to make google notice your website.
1. Do Your Keyword Research.
Keyword research is the practice of finding which phrases are used on search engines when individuals are searching for information, and usually includes finding both relative competitiveness of terms and the search volume. There is no denying that keyword research is the most important part of SEO. You can’t start planning for a campaign unless you understand which phrase you are targeting and you can’t estimate returns and costs from SEO unless you first determine who is competing against. Keyword research is a crucial part of Search Engine Optimization. Keyword research links you with your customers by finding topics to include in your SEO strategy.
When you understand what your target audience is looking for, you can optimize your content to deliver the needed answers. Generally, keyword research supports not only content creation but all promotional and marketing activities such as email marketing. It also helps with competitive research and pay per click (PPC) advertising. To describe keywords it is not just enough to understand whether they are a long, medium or short trail. To get the maximum from keywords for content creation, Search Engine Optimization and marketing, you have to understand the intent of the searchers. When you understand their intention, you turn into a mind reader, able to provide what your audience wants.
2. Create Content Optimized For The Search Engines.
If you wish to get found on Google, you have got to create Content that is optimized for the search engines. Now, that you have a list of key words, you are able to develop relevant and useful content that highlights the key terms and phrases which consumers are using to discover brands like yours. Your content is what the search engine optimization, or searches through, to come across these key terms and deliver the appropriate results to search engine users. Content is known as an on-page Search Engine Optimization variable, meaning it is something which you do in your site in order to enhance your search engine optimization.
3. Optimize for RankBrain
RankBrain has been revealed by Google to one of the top three ranking signs in its enormous array of contributing variables. Google uses RankBrain to deal with ambiguous or special questions which have never been requested before. Brand new queries constitute 15% of searches per day -- and as Google processes 3bn searches every day -- this means that 450m searches per day are completely unique. Machine learning is obviously vital to cope with this enormous demand, and also for research marketers it can be tricky to genuinely optimize.However according to our recent article on how to optimize Articles for RankBrain, you can certainly do so in many of ways, the most crucial being. This will take some time, study and a bit of trial & error, but with enough references and supporting data in your obviously readable, long-form content, you may start to see more visibility for applicable queries.
4. Speed up your Site
Though it's controversial in nature isn't necessarily the ideal solution to improving the rate of websites generally as it simply feels as a ‘quick fix'. You do need to priorities the rate of your real site, not simply grafting on Google-owned stains. Site speed is a standing factor, but there are several methods you can improve performance. First, check your site speed utilizing this tool and after that you can access a report breaking-down where you are able to improve. You may also create an enormous impact in reducing page load by following these image optimization SEO tips for site speed.
5. Link your site to Google My Business
The Publish to Google Places you can allow it to appear in relevant geographical search success. If you do that, Google will send a postcard containing a trap to your business address -- you can use this to ‘verify' your business using Google. This affirmation allows Google know that your company operates in the bodily location you said, which means you have a stronger chance of appearing in search results.
So many people do not understand the principles of Keyword research and the important part it plays in all our SEO efforts so hopefully we can give you a better understanding of keywords and how it should be done from an SEO perspective.
So why do keywords play such a vital part in SEO? Google and the other search engines rank the keywords and openly show you this with the 3 categories being
Hard Medium Light
So logically do you really think the search engines are going to rank your website that is targeting hard or medium keywords without ranking it for light keywords first?
The simple answer to this is no and if you are not naturally targeting the light competition keywords and ranking for them then the chances of ranking for hard or even medium keywords is far less as it is not natural.
It is our suggestion that you have 10 keywords from each category built into the content of your website and then start to rank for them with on-page and off-page SEO methods.
All too often we see websites trying to rank for keywords that have the largest search volume which in most niches means that these are the keywords with the highest competition and the webmasters fail and give up thinking they can’t achieve their goal when in fact the site has been built incorrectly from the outset.
So why do we say 30 Keywords?
As you will know from our previous article we recommend you have 2500 words minimum on-page and by selecting 30 keywords it will help you achieve this but also it should help keep your percentage ration of any one keyword lower which is also very important for long term rankings.
Imagine only having 4-5 keywords like most websites your percentage is going to be approximately 20% per keyword something the search engines look for and penalize sites all too often for but having 30 your percentage is going to be maybe 8% for the higher competition keywords and search volume keywords something far less likely to get spotted by the search engines as it looks far more natural.
You then need to understand that you need to start ranking the light keywords first although not focusing on them entirely as you need to build up the medium and high competition at the same time.
By following these natural steps you are far less likely to suffer a penalty at the hands of the search engines and will also rank for other keywords naturally that the search engines associate with your website.
When selecting your 30 keywords it is also important to look at the competition for each of the keywords you have selected and see how many links they have to that page of their site, how old is their domain and what is the Page Rank as well as the Trust Flow they have to ensure further down the line you can compete with them.
These simple keyword steps will help you and your SEO long term and make it all look natural to the search engines so now you have a choice the decision is yours.
Follow our other articls to get the basics of SEO we are sure they will help you long term.
We all have different thoughts on what should be included with our on-page seo and there is so much we can do on-page to try and help our rankings but the major factor we should consider above everything else is the content on the website should be for our visitors and not for the search engines. By following this simple rule you can be sure your conversions will increase and we will look at some good practises you can use online to help this even further.
Firstly is the written content on the page, too many site have very little content or descriptions on them that the user has no real idea what it is about and generally leave the site which is now consider a bad signal in the eyes of the search engines.
To help keep visitors on page give them enough relevant information on whatever the site is about and also give them reviews or further information. This will not only help you beat your competition but will also allow you to add keywords in naturally to the written content which is beneficial for everyone. It is generally considered good practice to have at least 2500 word of written content on the website.
As it is also considered Google now has the ability to check the grammar with its most recent algorithm release it is important to get your website proof-read. Take the time to write good quality content in a structured manner as it is sure to help your rankings long term. When writing content ensure you use the (H) tags 1-4 so the search engines can understand your content more and the relevance of the content as this will also help your rankings.
The next thing to consider is are you linking to authority sites from your site and if not why not as Google and other search engines expect this and it is also natural to reference other authority sites. This is a big issue with many site owners as they do not want to link to other sites but as I said it is expected by the search engines. The beauty of linking to authority sites is that the links are far less likely to be broken in the future so you do not need to continue to check them.
Next we should consider having a video on the website and above the fold so the user can see it without scrolling down the page. If possible make the video yourself or have it done professionally whether it be a review or information and most importantly make it interesting for the user otherwise it may have a negative impact on the site. It is also beneficial to have the video hosted on you-tube and to have a substantial description in you tube for the video for back-linking purposes.
Finally use images on the site to make it more interesting to the eye and to break up the text which should help the user stay on the page longer. This is some of the basic on-page SEO techniques for your website and should be read in conjunction with the other information we have supplied regarding site title and description.
Keep checking for other SEO articles in the coming weeks to help you understand the subject better.
In our previous article we showed you the rights and wrongs of the title of your website and you should also place as much importance on your description as you do your title and here we will cover the reasons why and how it should be done for the user and search engines just like we did in the last article but with the best practices for the description on this occasion for SEO purposes and conversions.
So unlike titles descriptions are actually calculated in characters which include full stops etc and should never exceed 155 characters in total. Some people will say 161 characters which is currently correct but if Google change the page layout anytime in the future you have a small margin to play with if you keep it at 155 but at 161 you have none so always play safe when you have so many characters to use.
So what should a description include? Your description should include your primary keyword and a secondary keyword and similar to the title should be written to engage the user and make them want to find out more. It should also be written in 2 short sentences which I will explain further.
The first sentence should have the primary keyword at the beginning or very close to the beginning and the second sentence should be exactly the same with the second keyword.
Like the title you should include words like best, free, offer, alternative etc in the first sentence where possible and in the second sentence words like visit us today, what are you going to miss out on, the only solution you will ever need to engage your audience and make then visit your website.
As with the title both sentences must be good grammar and read correctly for the user and if you follow this you will be 98% ahead of your competition and will also increase your rankings naturally. So let’s look at a good example and a bad example to help you write powerful SEO descriptions that will help your conversions long term. “Soccer caps for all ages. We supply top quality Football caps for all the major teams in the UK at the best prices online guaranteed. Gets yours here today” “Football caps for sale. If you want to buy a soccer cap then we have lots for you including football caps for everyone.” You can see from description one it uses the keywords once in each sentence close to the front and has a call to action in the description “get yours here today” but description 2 is keyword stuffing doesn’t read as good and has no call to action.
These are common mistakes not just from an SEO perspective but also a conversion prospective and if you can follow these simple guidelines we are sure you will only see the benefits moving forward. Always remember to use the keywords, 2 sentences and ensure it reads correctly and you will be on your way to improving your website for the long term.