How To Guard Against Negative SEO

Negative SEO damages a site by utilizing backlink spamming and malicious backlinks. It is harmful because it can lead to loss of search visibility and even money, and is created by a jealous competitor who wants to lower your rankings.

Sometimes, people can play dirty, sending fake reviews, spammy links, and even hacking your site. The good thing is that you can always prevent these malicious attacks. The following are ways of avoiding potential attacks.

Check Link Audits Regularly

It's crucial that you check your link growth frequently. It will help you spot any suspicious activities quickly. Ensure that your performance graphs remain regular. Any huge rise or drop should raise eyebrows.

Website audits will also help you notice any attacks. Attacks are hard to spot since they are generally insidious. You can perform a manual inspection or use link auditing software to check if your backlink is safe. Report any link that spams your backlink to Google.

Monitor your site speed

You should be worried if your website starts becoming slow abruptly. Use a crawling software to determine why your site is sluggish. If the software can't find anything, then there is a possibility that someone is forcefully making your site to crawl. Forceful crawling can cause crashes because of the heavy server load. You should contact your webmaster or hosting company to determine the source of the load. You can try to find where the load is coming from you are a tech guru.

Look for scraped content

Some people can't develop their content and will, therefore, copy from your website. Scraping has bad implications. Your page may be devalued if the scraped content is indexed before yours. Your page will fall in rank if they notice it.

You should, therefore, use plagiarism tools such as Copyscape to know if someone has scraped your content. You should ask your webmaster to remove your content or even report them to Google if they refuse.

Monitor your Google My Business listing

We work hard to improve our online reputation and conversion rate. It's normal to receive negative reviews since they tell us where to improve. However, sometimes, we may receive a lot of negative reviews out of nowhere. Unless you did something wrong, then you might be a victim of negative SEO (find out more about search engine optimization). Someone might be trying to taint your reputation by sending a lot of fake reviews. Monitor your Google My Business listing and also keep an eye on your online reputation. Check your review summary and flag fake reviews.

Monitor your SERP ranking

You may think that there is no need for checking your SERP ranking. A drop in SERP can be a signal that someone is attacking your site. You can check the performance of your website by using a rank tracking software. It will enable you to monitor your visibility. Check your crawl stats if you notice any drop in your SERP ranking.

Update your Security

Negative SEO is not that common, but hackers increase day in day out. Ensure that you upgrade your software to the latest version, apply all the security guidelines and also protect your users via a CMS software that has powerful encryption.

It's also crucial that you move your website to HTTPS, especially if you are storing vital customer information. HTTPS encryption offers advanced security and might help you improve your ranking. Remember that Google all hacked accounts and you may lose traffic if you are flagged.

Don't use strategies that might hurt your rankings

Only use techniques that are accepted by Google. The following are some of the things that you should avoid:

  • Avoid buying links

  • Restrain from linking to penalized websites

  • Don't publish low-quality content

  • Restrain from using many anchor texts that contain money keywords

  • Avoid selling links on your website

Bottom Line

Negative SEO is not that common, and Google has measures to curb any problems that may affect your SERP. However, cybercriminals are coming up with ways to sneak through these measures. You should look for the problem and notify Google if you feel that you are a victim of Negative SEO. Check the performance of your website and avoid making enemies. Lastly, single out bad links and remove them immediately.


7 Reasons Your Site Is Not Showing Up in Google Search

As a business, having an online presence is very important. Not only are you able to reach your target audience but you get to convert prospects into paying customers. This improves your sales which in turn increases your revenue.

Today, businesses are investing in websites that meet modern web standards. For instance, the pages are mobile responsive which means smartphones users can browse and shop comfortably. Images and videos have been integrated with content to help online users understand more about the product or service.

Problem is, even after making a hefty investment to have your website designed and hosted, you cannot find it on Google search. If your website is not appearing on the Google search engine, it means your target audience cannot find it too. As such, you are losing money.

The good news is that you can resolve this situation. First and foremost, let’s find out the causes.

Here are the top 7 reasons why your website is not showing up in Google Search:

#1. Your website has not yet to be indexed

Google has search bots which work by crawling websites and their sitemaps. By doing so, these bots are able to index and display different pages of the website, videos, images and links.

Today, it takes less than 24 hours for search bots to detect your new website. To be indexed, your website should have content. By this we mean, having keyword rich, relevant, informative, entertaining and evergreen content on each web page. The content should be more than 1000 words and it should explain:

  • More about your business

  • Products and services on offers

So, if your website has yet to be indexed, upload original and keyword-rich content and re-submit the request via your Google Dashboard account.

#2. Your website is hosted on “free hosting” servers

One thing you need to know is that there is nothing like free hosting. Yes, it is common to find certain hosting providers advertising that they offer free hosting. Do not host your business website on “free hosting” servers.

If you choose to host your website on such servers, you will experience spammy ads on your website. Apart from that, when it comes to customer service, it will be poor and you will receive no help at all.

Google frowns upon websites hosted on “free hosting” servers. To have your website indexed, host on reputable hosting providers such as GoDaddy, Bluehost, Dreamhost or Site Ground.

#3.Keyword stuffing

Keyword phrases are powerful. They are used by online users to find the right information. For instance, if you live in New York and are in need of an emergency plumber, you will probably use keyword phrases such as:

  • Plumber New York

  • Emergency Plumber New York

  • New York Plumber

Keyword stuffing is an SEO tactic used by website owners and bloggers in order to drive traffic to their websites. Apart from attracting online users, keyword stuffing is done to manipulate page ranking. If you have a business website and you begin practicing keyword stuffing, your website will not appear on Google search engine.

To ensure it appears on Google, avoid keyword stuffing.

#4. Violation of guidelines

The main aim of search engines is to ensure online users have access to information at all times. To do so, search engines index millions of websites each day. Google understands that not all websites can appear on the first page results.

To make it fair, Google has set guidelines which website owners and bloggers should abide by. If you violate any of the guidelines, Google will penalize, sandbox or de-index your website.

So, if a notification is sent to you in regards to the violation of any policy, review your website and make the necessary changes to be reinstated again.

#5.Your keyword market is highly competitive

As a business, you belong in a certain niche. Your niche is determined by the type of products or services you have. What you ought to know is that your business is not the only one in your niche. You can find businesses that have been around for more than a century.

Although such businesses were established before the internet, they have a large market share. If the niche is popular, you will find millions of business belonging to it. So, if you discover that your website is not appearing on search engines, check your keywords. If they are highly competitive, target a less competitive keyword market.

#6. Your website is blocking indexing

Wordpress is the most popular content management system in the world. It powers millions of websites - both blogs and business websites. If you are using Wordpress for your business website, you might be blocking search engine bots from indexing your website.

What you need to know is that Wordpress comes with a feature which instructs search engines not to index your website. This feature is enabled automatically. It allows you to design your website in a live environment without it being indexed.

To disable this feature, go to Setting>Reading, uncheck Search Engine Visibility and save the changes.

#7. You have duplicate or copied content

One thing that search engines like Google frown upon is a website having duplicate or copied content. If you copy content from another website only for you to change a few details and post it on your website, Google will not index your website.

Even when you copy content from your own web pages and post it on your other web pages, Google will still penalize you. To avoid this, create content that is:

  • Original

  • Relevant

  • Engaging

  • Informative

  • Entertaining

  • Evergreen

Final Thoughts

What you ought to know is that these are a few of the problems why your website is yet to be indexed by Google. To ensure your website is indexed after launching it, conduct a thorough SEO audit. You can hire professionals to do this for you or follow the instructions here.

Remember, keep your business website up to date by following emerging trends and changes made by search engines.

Good luck!