What is the importance of backlinks? Should you try to get them or let them happen naturally? Find out in the latest blog post from Visual Rankings.
Negative SEO damages a site by utilizing backlink spamming and malicious backlinks. It is harmful because it can lead to loss of search visibility and even money, and is created by a jealous competitor who wants to lower your rankings.
Sometimes, people can play dirty, sending fake reviews, spammy links, and even hacking your site. The good thing is that you can always prevent these malicious attacks. The following are ways of avoiding potential attacks.
Check Link Audits Regularly
It's crucial that you check your link growth frequently. It will help you spot any suspicious activities quickly. Ensure that your performance graphs remain regular. Any huge rise or drop should raise eyebrows.
Website audits will also help you notice any attacks. Attacks are hard to spot since they are generally insidious. You can perform a manual inspection or use link auditing software to check if your backlink is safe. Report any link that spams your backlink to Google.
Monitor your site speed
You should be worried if your website starts becoming slow abruptly. Use a crawling software to determine why your site is sluggish. If the software can't find anything, then there is a possibility that someone is forcefully making your site to crawl. Forceful crawling can cause crashes because of the heavy server load. You should contact your webmaster or hosting company to determine the source of the load. You can try to find where the load is coming from you are a tech guru.
Look for scraped content
Some people can't develop their content and will, therefore, copy from your website. Scraping has bad implications. Your page may be devalued if the scraped content is indexed before yours. Your page will fall in rank if they notice it.
You should, therefore, use plagiarism tools such as Copyscape to know if someone has scraped your content. You should ask your webmaster to remove your content or even report them to Google if they refuse.
Monitor your Google My Business listing
We work hard to improve our online reputation and conversion rate. It's normal to receive negative reviews since they tell us where to improve. However, sometimes, we may receive a lot of negative reviews out of nowhere. Unless you did something wrong, then you might be a victim of negative SEO (find out more about search engine optimization). Someone might be trying to taint your reputation by sending a lot of fake reviews. Monitor your Google My Business listing and also keep an eye on your online reputation. Check your review summary and flag fake reviews.
Monitor your SERP ranking
You may think that there is no need for checking your SERP ranking. A drop in SERP can be a signal that someone is attacking your site. You can check the performance of your website by using a rank tracking software. It will enable you to monitor your visibility. Check your crawl stats if you notice any drop in your SERP ranking.
Update your Security
Negative SEO is not that common, but hackers increase day in day out. Ensure that you upgrade your software to the latest version, apply all the security guidelines and also protect your users via a CMS software that has powerful encryption.
It's also crucial that you move your website to HTTPS, especially if you are storing vital customer information. HTTPS encryption offers advanced security and might help you improve your ranking. Remember that Google all hacked accounts and you may lose traffic if you are flagged.
Don't use strategies that might hurt your rankings
Only use techniques that are accepted by Google. The following are some of the things that you should avoid:
Avoid buying links
Restrain from linking to penalized websites
Don't publish low-quality content
Restrain from using many anchor texts that contain money keywords
Avoid selling links on your website
Negative SEO is not that common, and Google has measures to curb any problems that may affect your SERP. However, cybercriminals are coming up with ways to sneak through these measures. You should look for the problem and notify Google if you feel that you are a victim of Negative SEO. Check the performance of your website and avoid making enemies. Lastly, single out bad links and remove them immediately.
What are the core marketing strategies in the digital age? Find out in this insightful blog post form Visual Rankings.
What is SEO and why is it good for the transportation industry? Find out why you should be using SEO if you own a trucking or transportation company in Seattle.
As a business, having an online presence is very important. Not only are you able to reach your target audience but you get to convert prospects into paying customers. This improves your sales which in turn increases your revenue.
Today, businesses are investing in websites that meet modern web standards. For instance, the pages are mobile responsive which means smartphones users can browse and shop comfortably. Images and videos have been integrated with content to help online users understand more about the product or service.
Problem is, even after making a hefty investment to have your website designed and hosted, you cannot find it on Google search. If your website is not appearing on the Google search engine, it means your target audience cannot find it too. As such, you are losing money.
The good news is that you can resolve this situation. First and foremost, let’s find out the causes.
Here are the top 7 reasons why your website is not showing up in Google Search:
#1. Your website has not yet to be indexed
Google has search bots which work by crawling websites and their sitemaps. By doing so, these bots are able to index and display different pages of the website, videos, images and links.
Today, it takes less than 24 hours for search bots to detect your new website. To be indexed, your website should have content. By this we mean, having keyword rich, relevant, informative, entertaining and evergreen content on each web page. The content should be more than 1000 words and it should explain:
More about your business
Products and services on offers
So, if your website has yet to be indexed, upload original and keyword-rich content and re-submit the request via your Google Dashboard account.
#2. Your website is hosted on “free hosting” servers
One thing you need to know is that there is nothing like free hosting. Yes, it is common to find certain hosting providers advertising that they offer free hosting. Do not host your business website on “free hosting” servers.
If you choose to host your website on such servers, you will experience spammy ads on your website. Apart from that, when it comes to customer service, it will be poor and you will receive no help at all.
Google frowns upon websites hosted on “free hosting” servers. To have your website indexed, host on reputable hosting providers such as GoDaddy, Bluehost, Dreamhost or Site Ground.
Keyword phrases are powerful. They are used by online users to find the right information. For instance, if you live in New York and are in need of an emergency plumber, you will probably use keyword phrases such as:
Plumber New York
Emergency Plumber New York
New York Plumber
Keyword stuffing is an SEO tactic used by website owners and bloggers in order to drive traffic to their websites. Apart from attracting online users, keyword stuffing is done to manipulate page ranking. If you have a business website and you begin practicing keyword stuffing, your website will not appear on Google search engine.
To ensure it appears on Google, avoid keyword stuffing.
#4. Violation of guidelines
The main aim of search engines is to ensure online users have access to information at all times. To do so, search engines index millions of websites each day. Google understands that not all websites can appear on the first page results.
To make it fair, Google has set guidelines which website owners and bloggers should abide by. If you violate any of the guidelines, Google will penalize, sandbox or de-index your website.
So, if a notification is sent to you in regards to the violation of any policy, review your website and make the necessary changes to be reinstated again.
#5.Your keyword market is highly competitive
As a business, you belong in a certain niche. Your niche is determined by the type of products or services you have. What you ought to know is that your business is not the only one in your niche. You can find businesses that have been around for more than a century.
Although such businesses were established before the internet, they have a large market share. If the niche is popular, you will find millions of business belonging to it. So, if you discover that your website is not appearing on search engines, check your keywords. If they are highly competitive, target a less competitive keyword market.
#6. Your website is blocking indexing
Wordpress is the most popular content management system in the world. It powers millions of websites - both blogs and business websites. If you are using Wordpress for your business website, you might be blocking search engine bots from indexing your website.
What you need to know is that Wordpress comes with a feature which instructs search engines not to index your website. This feature is enabled automatically. It allows you to design your website in a live environment without it being indexed.
To disable this feature, go to Setting>Reading, uncheck Search Engine Visibility and save the changes.
#7. You have duplicate or copied content
One thing that search engines like Google frown upon is a website having duplicate or copied content. If you copy content from another website only for you to change a few details and post it on your website, Google will not index your website.
Even when you copy content from your own web pages and post it on your other web pages, Google will still penalize you. To avoid this, create content that is:
What you ought to know is that these are a few of the problems why your website is yet to be indexed by Google. To ensure your website is indexed after launching it, conduct a thorough SEO audit. You can hire professionals to do this for you or follow the instructions here.
Remember, keep your business website up to date by following emerging trends and changes made by search engines.
Finding a good ranking in Google search results might seem difficult, but you can make life a lot easier for yourself and your website by taking a few easy, Google-recommended, measures to assist your search engine giant know you are there. Below we will give you five key strategies to make google notice your website.
1. Do Your Keyword Research.
Keyword research is the practice of finding which phrases are used on search engines when individuals are searching for information, and usually includes finding both relative competitiveness of terms and the search volume. There is no denying that keyword research is the most important part of SEO. You can’t start planning for a campaign unless you understand which phrase you are targeting and you can’t estimate returns and costs from SEO unless you first determine who is competing against. Keyword research is a crucial part of Search Engine Optimization. Keyword research links you with your customers by finding topics to include in your SEO strategy.
When you understand what your target audience is looking for, you can optimize your content to deliver the needed answers. Generally, keyword research supports not only content creation but all promotional and marketing activities such as email marketing. It also helps with competitive research and pay per click (PPC) advertising. To describe keywords it is not just enough to understand whether they are a long, medium or short trail. To get the maximum from keywords for content creation, Search Engine Optimization and marketing, you have to understand the intent of the searchers. When you understand their intention, you turn into a mind reader, able to provide what your audience wants.
2. Create Content Optimized For The Search Engines.
If you wish to get found on Google, you have got to create Content that is optimized for the search engines. Now, that you have a list of key words, you are able to develop relevant and useful content that highlights the key terms and phrases which consumers are using to discover brands like yours. Your content is what the search engine optimization, or searches through, to come across these key terms and deliver the appropriate results to search engine users. Content is known as an on-page Search Engine Optimization variable, meaning it is something which you do in your site in order to enhance your search engine optimization.
3. Optimize for RankBrain
RankBrain has been revealed by Google to one of the top three ranking signs in its enormous array of contributing variables. Google uses RankBrain to deal with ambiguous or special questions which have never been requested before. Brand new queries constitute 15% of searches per day -- and as Google processes 3bn searches every day -- this means that 450m searches per day are completely unique. Machine learning is obviously vital to cope with this enormous demand, and also for research marketers it can be tricky to genuinely optimize.However according to our recent article on how to optimize Articles for RankBrain, you can certainly do so in many of ways, the most crucial being. This will take some time, study and a bit of trial & error, but with enough references and supporting data in your obviously readable, long-form content, you may start to see more visibility for applicable queries.
4. Speed up your Site
Though it's controversial in nature isn't necessarily the ideal solution to improving the rate of websites generally as it simply feels as a ‘quick fix'. You do need to priorities the rate of your real site, not simply grafting on Google-owned stains. Site speed is a standing factor, but there are several methods you can improve performance. First, check your site speed utilizing this tool and after that you can access a report breaking-down where you are able to improve. You may also create an enormous impact in reducing page load by following these image optimization SEO tips for site speed.
5. Link your site to Google My Business
The Publish to Google Places you can allow it to appear in relevant geographical search success. If you do that, Google will send a postcard containing a trap to your business address -- you can use this to ‘verify' your business using Google. This affirmation allows Google know that your company operates in the bodily location you said, which means you have a stronger chance of appearing in search results.